DESIGN WITH PRINCIPLE

CUTLINE
2023

Cutline designs backpacks and accessories specifically targeting photographers, meeting their need for versatility and unobtrusiveness.

For the launch of their first product, Backpack A1, Den crafted a brand identity that highlights all the benefits of a minimalistic, adaptable backpack, setting a new standard beyond the traditional photographer bag industry. The visual language features a black and orange palette and a robust design system that includes custom icons to clearly depict the bag's various features and functionalities.

ROLE
  • Brand Identity
  • Design System
  • Digital
  • Collateral
  • CGI
  • Motion
WITH
  • Staff Only
  • Robby Klein
BACK
2024 REEL
GAME OVER
SCORE
0
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