CUTLINE
2023

Cutline designs backpacks and accessories specifically targeting photographers, meeting their need for versatility and unobtrusiveness.

For the launch of their first product, Backpack A1, Den crafted a brand identity that highlights all the benefits of a minimalistic, adaptable backpack, setting a new standard beyond the traditional photographer bag industry. The visual language features a black and orange palette and a robust design system that includes custom icons to clearly depict the bag's various features and functionalities.